Email Scrubbing Service
Spam traps are a tool used by Internet Service Providers (ISP's) to identify and track spammers. Malformed email addresses are any email address that's got a misspelling in it, like lisa@ or lisa@ It is quite common for these kinds of malformed addresses to get added to email lists when someone is writing out their email address on a printed form - like at a brick and mortar store - or if the email capture is not vetted by double opt-in.
The idea behind spamtraps is to catch and identify spammers by luring them into using an address that is being monitored for spam-related activity. Best case scenario: The ISP will deliver a hard bounce, and you'll have an opportunity to remove the offending email address from your list before it is marked as spam.
When an email is received at one of these trap accounts, they directly hit the honey pot and a spammer is caught red-handed. But you should also be asking the more important question which is How do I stop getting spam traps on my list in general”. Manually scanning your list for addresses that look suspicious won't help because spam traps look normal and are completely secret.
Every outgoing mail server like the one you use to send emails to your subscribers has its own IP address. With offices in the U.S. and the U.K., BriteVerify helps over 35,000 customers in 150 countries collect better email data and send smarter campaigns. Typos are deadly when it comes to sending emails.
These traps can be used to catch addresses being stolen or sold. Recycled spam traps, while less impactful than pristine spam traps, can still cause severe damage to sender reputation and inbox placement. Spam traps are so important because so many large ISPs, spam filter providers and Domain Name System blacklists use them.
Mailbox providers are purposefully secretive about traps because they're a tool to help catch spammers and keep unwanted email out of recipient inboxes. And spam-traps are one of the biggest enemies to your email deliverability. The impact of a spam trap varies depending on the type of spam trap and how the ISPs and operators of these spam traps choose to handle your case.
If you follow a few simple best practices, you probably won't have to worry about spam traps. This is an email address that was once used in a normal way, by a real person who was getting legitimate emails. Guess what, there is a high chance an ISP has reactivated it to see what brands are still sending messages to it. This is called a grey or recycled trap.
With these native integrations, you can access your lists within the OptinMonster dashboard, and make sure your new subscribers are automatically segmented as soon as they sign up. Spam filters also analyze the text content of the emails that you send to subscribers.
Engagement impact: Non-engaged records may lead to degradation in reputation as user behavior is a major factor in the overall sender reputation metric. Blackbaud, through various partners who create and maintain SPAM traps, analyzes email deliverability across all organizations sending through our systems.
Your sending to the spam trap was just a symptom of the real problem. You can easily avoid invalid or fake email addresses that happen to be spam traps. They are basically used to expose illegitimate senders who add email addresses to rbl blacklist their lists without permission.